The Wildflower Journal
This is where we write things down. Sometimes it's about the coffee. Sometimes it's about the clothes. Sometimes it's just whatever's on our minds that week.
We're a small team in Wallsend, Newcastle, running a cafe and a streetwear brand at the same time. The Journal is where we share the bits that don't fit in a product description or an Instagram caption. Behind the scenes, drop stories, recipes we love, the people who keep us going.
If you want to read the latest, scroll down. If you want to start at the beginning, that's there too.
What you'll find here
Coffee stories from the cafe at 71 Cowper Street. New drop breakdowns from the Wildflower Space side. The occasional staff feature. Hot Shots event recaps. Sometimes a Glee Coffee feature. Sometimes a recipe.
The point isn't to publish every day. The point is to write when we have something worth saying.
Stay close
If you don't want to keep checking back, jump on the email list. We send weekly updates and we'll let you know whenever something new lands here.
Latest from the Journal
Track Shorts: The Fit, The Fabric and Why They Sell Out
September 02, 2026
How our track shorts are cut, the fabric we use and how they should sit. Our honest opinion on length,...
What Makes a Good Tank Top
September 02, 2026
The four things we obsess over when we make a tank: the armhole, strap width, hem length and fabric. Plus...
Buying Local: Why It Matters What Your Clothes Are Made Of
September 02, 2026
Fast fashion made cheap clothing normal. A look at what changes when a small Newcastle brand designs its own garments,...
How an Oversized Tee Should Actually Fit
September 02, 2026
Oversized does not mean too big. A straight guide to how a boxy tee should sit on the shoulder, chest...
Why We Do Not Print on Blanks
September 02, 2026
Most clothing brands buy a plain t-shirt and print on it. We design the garment itself, from fabric weight to...
Coffee Near Me: Finding a Cafe You Love in Newcastle
September 02, 2026
Searching coffee near me in Newcastle? A few friendly ways to find the cafe that becomes your regular, from people...