ETHICS

Whether you're popping in for a cuppa at Wildflower Espresso, browsing Wildflower Space or nabbing a drop at wldflwr.com.au, the theme you'll find here at Wildflower is that people matter, you matter, and we want any interaction with Wildflower to change the world for the better, that is not an exaggeration.

Our mission is to do our absolute best to make all our products and services completely ethical and sustainable. We aim to regularly, positively add to our ​people, our planet and our community

We admit as a small business this is not always 100% possible, but we are constantly changing, adapting, improving and heading in the direction of a fully ethical and sustainable business.

Practically here are a few ways we are doing this.

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Apparel 

Since day one, Wildflower apparel has been sourced and manufactured 100% ethically, the clothing industry is a challenging and expensive category to claim this achievement in but we have worked very closely with our manufacturers to ensure that human rights and sustainability are the priority of our Apparel, our local supplier is the only company in the Australian fashion industry to voluntarily submit a statement to the Modern Slavery Register.

Decorating of our apparel is done with local businesses in Sydney, Australia and our ethical manufacturing comes from a variety of countries including Bangladesh and Honduras.

Sustainability is also a priority across our apparel and our Wildflower tee manufacturer was named in the top sustainably managed companies internationally in 2020 and 2nd Worldwide in the apparel industry. 

We are excited to continue to grow in our ethical and sustainable practises with our apparel more and more as we grow as a business.

Coffee

We are also proud to say that every aspect of our coffee has been refined to be as ethical and sustainable as possible.

Since the inception of Wildflower in 2019 we have used Glee Coffee Roasters to source our beans. Aside from Glee being a fellow small business on the Central Coast of Australia (yes they roast our beans 40 mins down the road) Glee has always used ethical practices in sourcing their coffee. Each of their farmers are known and traceable and most of the coffee mills are independently owned by a family or a co-operative of local businesses, they are partnered with multiple projects that work to ensure good environmental practises, environmental responsibility and social equality.

Glee Coffee Roasters are not only incredible in quality and taste they value humans the same way we do.

For the milk in our coffees we use an Australian invented machine called the Milk Juggler, The Milk Juggler automatically fills our milk jugs to the perfect amount for each individual coffee ensuring absolute minimal milk wastage (yeah its like actual magic).

The Milk Juggler also allows us to use 10L milk bladders rather than going through tonnes of plastic milk bottles, the invention of the Milk Juggler has reduced the use of 2L plastic milk bottles by 18,000,000 bottles and counting.

We have strongly encourage reusable cups at Wildflower, offering a 50c discount if you bring your own. We regularly see 20-30% of the coffee's we make going into reusable cups.

Our takeaway cups have always been not only recyclable but fully compostable ensuring that our landfill waste contribution is as small as possible.

Our milk is sourced from Dairy Farmers using Australian Farmers and implementing their own sustainable practises focussing on the environment, people and animal welfare.

Community

We are The Wildflowers Campaign

In 2020 during the global pandemic COVID-19 we flipped the script in our community. We changed our signage, marketing and phyiscally pushed back on all negativity entering our space, we gave out positive conversation starters and sold merchandise to promote positivity in a dark time for our planet.

We also encouraged our community to pay it forward for healthcare workers and thanks to our incredible communities work online and in store we were able to hand out over 700 coffees to our hard working healthcare workers.

The Newcastle Permanent wrote a really nice article on it HERE

Brekky for the Bushfires

In January 2020 we partnered with fellow Wallsend family business Pettigrew Family Funerals and put on Brekky for the Bushfires.

Wildflower donated 100% of coffee profits and Pettigrew put on a BBQ brekky at Wildflower for people to buy bacon and egg rolls and donate. Pettigrew also SO generously doubled every dollar we made that day resulting in us raising $12,000 (yes, that is not a typo) for those fighting our bush fires on the frontline!

1 Tee = 10 Trees

In March 2021 we sold a green embroidered tee called the 10 Trees Tee, our amazing community sold them out in under 12 hours and as a result we were able to make a donation to teamtrees.org and support reforestation by planting 365 trees across the globe.

Collaborations

We absolutely love our community of businesses big and small, continuing to collaborate with other business is a way for us to expand our reach and keep building each other up, one of Wildflowers employee values is that We are customer focussed, not competitor focussed and partnering with other business is one of the greatest ways to show that!

So far we have partnered with this list below and we intend on adding to it regularly. If you know a business you would like to see us collaborate with please let us know or ask them to reach out!

Collaborations: